Lift: Story Maker
is a photo/video editor with design templates for creating Instagram Stories, Reels, and AI backgrounds. In this project, my objective was to demonstrate that Lift significantly expedites the content creation process, benefiting both businesses and individuals seeking to infuse their social media posts with a distinct personality.
During the development of this project, I had the opportunity to explore various approaches to streamline information delivery. As a result, I designed several videos based on a single script, along with a set of static banners and their adapted versions.
Chapter 1
The first video, "Ready by Click," was created using physical animations that are familiar to the average smartphone user. The primary concept behind the video was to illustrate that with the Lift application, content can be created quickly and with just one click.
Ready by Click
Chapter 2
For the second video, I delved into more experimentation and focused on nuances.
This time, the decision was made to create a more abstract design to shift the main focus into the Lift's features. This video showcases a greater level of interface detail for solving various user tasks. Additionally, I injected more creativity into the design of the initial frame of the video and paid closer attention to sound design.
Ready-to-use Reels and Stories
In addition to the videos, I also developed static advertising banners.
Static Ads
Additionally
I'll also include a few individual frames from the process.
