Overcoming Creative Fatigue with
AI-Generated Imagery
Unlocking ad scalability through cost-effective, diverse lifestyle assets.
Client: Mr. Moxey’s
Role: Creative Strategy, AI Content Generation
Focus: Social Media Advertising, Creative Diversity
The Challenge: A Creative Bottleneck
For nearly two years, the advertising team faced a significant roadblock: a lack of fresh visual content. The brand's asset library was limited to studio shots of products on a uniform pink background.
While consistent, these assets lacked variety. This led to "creative fatigue" on social platforms—audiences became blind to the repetitive ads, making it impossible to test new concepts or scale the ad account effectively. The team needed a rapid, cost-effective way to visualize the products in diverse environments without organizing an expensive physical photoshoot.
The Solution: AI-Driven Production
I stepped in to bridge the gap between the limited existing assets and the need for
high-volume variety. Leveraging Generative AI tools, I developed a workflow to create realistic lifestyle imagery for Mr. Moxey’s two main product lines: the regular mint tins and the micro-dose rainbow packs.
My approach focused on:
1. Contextual Relevance: Placing products in natural, mood-appropriate settings matching each of the 6 flavors.
2. Speed & Efficiency: Bypassing traditional production logistics to deliver results in days, not weeks.
3. Consistency: Ensuring the AI-generated visuals aligned with the brand’s premium aesthetic.
32 Unique Lifestyle Assets
The project delivered 32 unique lifestyle assets (3-5 variations per flavor), immediately resolving the content shortage.
By integrating these AI-generated visuals, the advertising team was able to:
1. Eliminate Creative Fatigue: Refresh ad sets with visually distinct content.
2. Test New Angles: Experiment with different visual hooks that were previously impossible with studio shots.
3. Save Budget: Achieved a diversity of assets that would have cost thousands of dollars in traditional photography.
Ready to scale your creative output?
I help brands and agencies save time and budget by integrating AI into their creative workflows.
If you need diverse, high-performing assets for Meta and social platforms, let’s collaborate.