Case Study · 08 · Bluum
Account snapshot · October
daily ad spend at scale
new-customer aMER
new-customer revenue a month
new customers a month
01 · Challenge
Bluum sells research peptides: research use only, 21+, no human claims. Every ad had to earn trust without saying what the product does.
No benefit claims allowed
Peptide ads can’t promise results, show use or hint at health outcomes. The usual supplement playbook was off the table.
Scale trips the wires
More budget means more review, more flags and shakier delivery. Most peptide accounts stall long before $2K a day.
Purity is everyone’s claim
Every supplier says 99%. Buyers have heard it so often they no longer believe it.
02 · Strategy
The ads sell evidence, not outcomes: third-party labs, a number on every vial, a COA for every batch. Video makes the science watchable, with cinematic AI films and a molecule that explains itself. The offer (BOGO, 1+1=1) gives the reason to order today.
Ads shipped across AI film, character video and static
Versions of every video concept, V1 to V3
Video languages: cinematic science and a talking molecule
03 · The work
Grouped by the angle each ad was built for, not by format. Tap any video for sound.
01 · AI science film
Macro vials, glowing cells, mitochondria. One word on screen at a time. NAD+ and MOTS-c.
02 · The molecule explains itself
A friendly character walks through its own science: where it was found, what labs study, why every batch gets tested.
03 · Proof, not promises
Third-party labs, lot numbers, ≥99% purity. Statics that answer the skeptic before they ask.
04 · Teach the buyer
Storage do’s and don’ts, COA lookup, what to check before ordering. Useful ads build trust faster.
05 · The offer
Buy one, get one. 1+1=1. A reason to order today, with the COA right under it.
06 · The GLOW line
A warmer, skin-first look for the GLOW blend that still stays clear of claims.
04 · Production
Every ad shipped test-ready, named by product, concept and version, so the data told us which cut to scale and which to retire.
Creative strategy
Proof-first angles for a category that can’t sell outcomes.
AI science film
Studio-grade macro video without a lab or a shoot.
Character video
One mascot per compound, so dense science is easy to watch.
Statics
Clean, editorial and built to clear ad review.
Meta scaling
Budget went up only while nCAC and aMER held, checked every day.
05 · Results
Scale in a category most brands can’t even run in.
The day before budget went to $2K: 23 new-customer orders, and acquisition held steady as spend climbed.
When a platform migration quietly switched off the BOGO code, I set up promo QA: every live code checked every 72 hours.
Restricted category?
Peptides, supplements, anything Meta squints at. If the product is real, there’s a compliant way to sell it.