Selected work · 2025–2026
Experience
01Bluum→
Peptides are nearly impossible on Meta. I scaled Bluum to $2K a day with proof-first creative: AI science films, a talking molecule and statics that show the receipts.
Creative StrategyMeta ScalingAI VideoCharacter VideoStatic
02Erth Wellness→
Mushrooms. Rosin. Free packs. One ad engine for a 350,000+ customer hemp shop, across three very different products.
Creative StrategyCreator UGCAI UGCAI Product VideoStatic
03nama→
You can’t say THC in an ad. I sold it anyway: 33 ads selling the no-hangover night out.
Creative StrategyCreator UGCAI UGCMotionStatic
04Les Belles→
5x faster production for fashion. Paid media and AI-powered design execution for a NY tights brand.
AI PhotographyStaticFounder UGC
05Mr. Moxey’s→
Creative fatigue to $2,000 daily spend. AI visual matrix, static ads and AI UGC that scaled the account.
AI Visual MatrixStatic AdsAI UGC
06Ease→
3.5x lower CPMs for micros. Aggressive creative strategy and re-positioning for a stagnating ad account.
Re-positioningCreative AnglesStatic
07Focus→
Creative strategy & ad assets. Product positioning, renders and a launch creative pack for a new performance-supplement brand.
Positioning3D RendersLifestyleAds
08GoodTime→
Creative diversity & ad concepts. Evergreen ad system, UGC playbook and an AI brand assets engine for a THC beverage enhancer.
Creative StrategyStaticMotionAI Engine
$2K/dayad spend in a restricted category