Creative Strategy & Brand Assets
micros focus:
Driving performance growth and market impact through aggressive creative and strategic positioning.
Creative Strategy & Brand Assets
focus by micros
❋ Creative Strategy
Product positioning and creative messaging.
❋ Brand Materials
Client needed help with creative workflow to produce as much brand materials as possible. It included: lifestyle photography, studio renders and diverse animations.
❋ Ad Strategy
Product positioning and creative messaging; first pack of advertising for testing within fresh ad account.
Product Positioning
“focus by micros - power for the mind. Precision-formulated mint designed for instant mental clarity and sharpness.”
Potential Brand Personas
Long Drivers
People in sport
Parents
Gamers
Travelers
Office Workers
Hard workers
Managers
Security Guards
21+ Students
Brand Assets:
We started with essentials: product renders, and lifestyle assets to cover as much placeholders as possible on the brand website. And use designed assets for advertising.
Product Renders
Base pack before start to create any assets. In this case we had just 1-2 images of packaging and mints prototypes, which were provided by CEO. So we used 3D and AI software workflows to create product renders below.
Lifestyle
I helped to develop AI workflow to design lifestyle images, showing product in real environment. These images help to show the packaging details like: actual size, open mechanic and materials.
Diverse Content Strategy
The Results:
Profitable & Scalable Advertising.
50+ Brand Assets
AI workflow that unlocked to analyze and produce creative strategy and diverse ad concepts in seconds.
AI Creative Strategy
Diverse brand assets, ready-to-use in ads, emails and on website.
Product Positioning
Creative brainstorms and R&D helped with a product positioning, and allowed to scale conversion.
Struggling With Your Brand Strategy?
Let’s discuss how a custom creative strategy can scale your brand.