Case Study · 05 · Mr. Moxey’s

Mr. Moxey’s

Mr. Moxey’s

Broke a two-year creative bottleneck with an AI-driven visual matrix that swapped static studio shots for automated lifestyle assets, unlocking daily ad performance.

Case Study · 05 · Mr. Moxey’s

Mr. Moxey’s

Broke a two-year creative bottleneck with an AI-driven visual matrix that swapped static studio shots for automated lifestyle assets, unlocking daily ad performance.

01 · Challenge

The creative bottleneck

The creative bottleneck

The creative bottleneck

Two years of the same pink-background studio shots. Ads went blind, CPAs stagnated, ROAS diminished. Original assets below.

02 · AI Strategy

AI-driven Visual Matrix

AI-driven Visual Matrix

AI-driven Visual Matrix

Custom AI workflow pairs each SKU with 5+ lighting and environmental scenarios (Morning Productivity for Energy, Evening Wind-down for Zen), placing product in organic, high-fidelity settings.

$2,000

$2,000

$2,000

Daily ad spend with no physical sets or studio fees

4.0×

4.0×

4.0×

Faster production vs. traditional shoots

30+

30+

30+

Unique assets. New visual hooks tested weekly

03 · Assets

High-performance library

High-performance library

High-performance library

Lifestyle-first assets produced through the AI matrix. The raw material behind $2K daily spend at scale.

04 · Ring

Full library on a ring

Full library on a ring

Full library on a ring

Every asset produced through the AI matrix, slowly rotating on a 3D cylinder. Drag to spin faster. Click any card to open it full-size.

05 · Static ads

Ads in market

Ads in market

Ads in market

Static ads built from the AI asset library and launched on Meta, tested across four angles: offer, range, social proof and mood.

01 · Offer

Try-them-all bundles at $15 and $25.

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02 · Range

One tin per mood, the whole day stacked.

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03 · Social proof

Real reviews around the lineup.

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04 · Mood

One benefit per tin: wind down, clear-headed, ease, sleep, energy.

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06 · AI UGC

AI UGC, no shoots

AI UGC, no shoots

AI UGC, no shoots

Creator-style videos produced with AI, from script to screen, without physical production. They lifted the account’s average CTR from 1.8% to 4.18%.

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07 · Impact

The business result

The business result

The business result

Production speed is a means, not the goal. Once the new statics and AI UGC went live, the account scaled daily spend 4× and AI UGC more than doubled average CTR.

$500→$2,000

$500→$2,000

$500→$2,000

Daily ad spend, scaled on the new creative

1.8%→4.18%

1.8%→4.18%

1.8%→4.18%

Average CTR, driven by AI UGC

08 · Process

How the AI pipeline works

How the AI pipeline works

How the AI pipeline works

Not a Midjourney prompt. A repeatable production system that any brand can plug into.

01

01

01

Input: product SKU + persona brief

The workflow takes a single reference photo of the product and a plain-text brief describing the target scenario (Morning Productivity, Evening Wind-down, and so on).

02

02

02

Prompt generation

An LLM turns the brief into structured JSON image prompts: lighting, environment, camera angle, mood, supporting props. Each SKU gets 5+ variations per persona.

03

03

03

Batch image generation

Prompts are fed into the diffusion model in batches. Every run outputs multiple candidates that the workflow auto-filters by product-fidelity and composition scoring.

04

04

04

Post-processing

Selected images pass through color-matching, background compositing, and multi-aspect resizing. Ready as 1:1, 4:5, and 9:16 in one pass.

05

05

05

Delivery

Final assets land in Drive / Frame.io with naming conventions the ads team can pull straight into Meta or TikTok Ads Manager.

Ready to break through?

Let’s break your creative bottleneck.

Let’s break your creative bottleneck.

Let’s break your creative bottleneck.

AI-driven visual matrices that swap static shoots for scalable lifestyle assets. Daily spend, healthy ROAS.