Case Study · 06 · nama
Account snapshot · per month
ad spend
revenue
new customers
to win a customer
01 · Challenge
nama makes hemp-derived THC drink mixes and gummies. Great product, hard sell: before an ad can convert, it has to get past three walls.
The platform says no
Cannabis ads get flagged, limited or killed. Every word, visual and landing page has to clear review before it can sell.
The habit is decades old
Nobody wakes up wanting a THC drink mix. They want their evening drink, their night out, their ritual. We had to slot in, not fight it.
Cold audiences don’t trust cannabis brands
A first-time buyer needs a reason to believe and a reason to try today, with almost no risk.
02 · Strategy
Two jobs drove every brief. Replace the drink, keep the ritual: slot nama into moments people already live. And make the first try a no-brainer: give cold audiences a reason to believe and a reason to buy today.
Ads shipped across static, motion, creator and AI video
Angles, each built to do one job
Production methods behind one brief
03 · The work
Grouped by the angle each ad was built for, not by format. Tap any video for sound.
01 · Ritual swap
Same glass, same moment, different buzz. Creator and AI UGC.
02 · Night out
Proof from the exact moment we’re replacing: getting ready, going out, waking up fine.
03 · Buzztails
Recipe content people save, not skip.
04 · Founder & real people
The faces behind the product and the people using it. Trust you can’t fake with stock footage.
05 · Motion
Product clarity in seconds: the under-$10 sampler and Buzz Packs, animated.
06 · Policy-proof statics
Clear benefits, zero red flags.
04 · Production
Every ad shipped test-ready, with product, concept, format and landing page in its name, so performance data told us what to make next.
Creator UGC
Real people, real kitchens, real nights out. The trust layer.
AI UGC
Creator-style video without a shoot. Speed and volume for testing hooks.
Motion
Animated product ads that explain the offer in the first second.
Statics
Fast to make, cheap to test, built to clear ad review.
Founder-led
The founder on camera and inside the factory. Credibility no stock footage can buy.
05 · Results
Not one-off spikes. A creative library built to scale from.
Winners got sequels. The strongest concepts were pushed to new versions: Fruits V3, Split Screen V2, Great For V2, UGC 2 v4.
Every ad shipped evergreen, matched to its own landing page: Buzz Drops, Buzz Packs, Love Gummies.
Hard to advertise?
Restricted categories, habit-changing products, cold audiences. That’s my favourite kind of brief.